Our mission is to redefine fashion by blending cultural heritage with contemporary design, empowering individuals to embrace their identity and transcend stereotypes. Drawing inspiration from the enduring spirit of the desert and the strength of women, our collections embody resilience, elegance, and cultural richness. Through each piece, we aim to celebrate diversity and inspire confidence, offering a unique perspective on modern fashion.
About AURÈS
Founded in Paris in 2024, AURÈS is a fashion brand shaped by diverse experiences across multiple cultures. With Algerian roots and a journey through Switzerland, Aurès merges contemporary aesthetics with a deep respect for cultural heritage. The debut collection, ‘Desert Rose,’ embodies confidence and elegance, showcasing a commitment to quality and craftsmanship. Aurès blends traditional techniques with modern design, inspired by meaningful moments and people along the way. The brand's vision centers on elegant minimalism and refined sensuality, exploring themes of contrast and duality, offering a unique, luxurious, and effortlessly wearable perspective on fashion.
Mission
Vision
Our vision is to inspire a global movement towards authenticity and inclusivity in fashion. We strive to be recognized for our innovative approach, celebrating diversity and challenging conventional beauty standards. Through our collections, we honor the enduring spirit of the nomad and evoke a timeless elegance that transcends trends.
Core Values
Sustainability
AURÈS is deeply committed to environmental stewardship, as reflected in our use of eco-friendly materials and sustainable production methods. By minimizing waste and reducing our carbon footprint, we strive to make a positive impact on the planet.
Inovation
The brand continually pushes the boundaries of design and technique. This innovation extends beyond the aesthetics of our products to the craftsmanship itself, ensuring each piece is both beautiful and functional.
Craftsmanship
Every item under the AURÈS label is synonymous with exceptional quality. This is achieved through the use of luxurious materials and the meticulous craftsmanship of skilled artisans who attend to every detail.